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            <title><![CDATA[Labor Perception Bias: Why faster isn't always better]]></title>
            <link>https://growth.design/case-studies/labor-perception-bias</link>
            <guid isPermaLink="false">https://growth.design/case-studies/labor-perception-bias</guid>
            <pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[3 UX Tips To Make “Aha Moments” Click]]></title>
            <link>https://growth.design/case-studies/too-good-to-go-onboarding</link>
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            <pubDate>Tue, 16 Sep 2025 18:25:00 GMT</pubDate>
            <description><![CDATA[Learn 3 ways to improve your product's "aha moment" by looking at how Too Good to Go onboards their new users.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Strava: When good UX intentions fail without  psychology]]></title>
            <link>https://growth.design/case-studies/strava-premium-preview</link>
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            <pubDate>Tue, 09 Sep 2025 04:00:00 GMT</pubDate>
            <description><![CDATA[Discover how psychology significantly impacts user experience, as shown by this Strava example, even when you have good intentions for your customers. ]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[Audible: Build seamless purchase experiences]]></title>
            <link>https://growth.design/case-studies/audible-purchase-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/audible-purchase-ux</guid>
            <pubDate>Mon, 20 Jan 2025 17:00:00 GMT</pubDate>
            <description><![CDATA[Learn how to build a seamless purchase experience to get customers on the right track right after they give you their hard-earned money.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
        </item>
        <item>
            <title><![CDATA[The Psychology Behind McDonald’s $2 Billion Self-Serve Kiosks]]></title>
            <link>https://growth.design/case-studies/mcdonalds-self-serve-ux</link>
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            <pubDate>Wed, 18 Sep 2024 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn how McDonalds used psychology to increase their global revenues by 15% with their “state-of-the-art” self-serve kiosks.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Revenue</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[How to Craft Onboarding Surveys Users Love: 5 Do’s and Don’ts]]></title>
            <link>https://growth.design/case-studies/grammarly-onboarding-survey</link>
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            <pubDate>Wed, 14 Aug 2024 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn 5 do's and don'ts of user onboarding surveys by looking at how Grammarly onboards their new customers.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Onboarding</category>
            <category>Revenue</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[The "almost" perfect trial conversion]]></title>
            <link>https://growth.design/case-studies/mine-trial-conversion</link>
            <guid isPermaLink="false">https://growth.design/case-studies/mine-trial-conversion</guid>
            <pubDate>Wed, 31 Jul 2024 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn five ways to improve your trial experience (using psychology) and convert more people while offering a world-class user experience.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
        </item>
        <item>
            <title><![CDATA[How small UI delighters have a huge impact on UX]]></title>
            <link>https://growth.design/case-studies/been-onboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/been-onboarding</guid>
            <pubDate>Mon, 01 Jul 2024 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn how small UI delighters can transform your app from a normal experience to great user experience.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[One simple way Apple could improve your sleep habits]]></title>
            <link>https://growth.design/case-studies/apple-sleep-notification</link>
            <guid isPermaLink="false">https://growth.design/case-studies/apple-sleep-notification</guid>
            <pubDate>Tue, 30 Apr 2024 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn how Apple could improve your sleeping habits with a few impactful psychological principles applied the right way.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[How to avoid (and repair) these 3 critical design blunders]]></title>
            <link>https://growth.design/case-studies/design-blunders</link>
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            <pubDate>Mon, 26 Feb 2024 05:00:00 GMT</pubDate>
            <description><![CDATA[Learn how to avoid some critical design blunders with the right psychology and UX principles. ]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[Adobe: The growing issue with “Free” trials UX]]></title>
            <link>https://growth.design/case-studies/adobe-trial-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/adobe-trial-ux</guid>
            <pubDate>Mon, 05 Feb 2024 17:00:00 GMT</pubDate>
            <description><![CDATA[Learn how to improve your free trial user experience without falling into the traps of optimizing for conversions and upsells, resulting in a subpar UX.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Letterboxd: How to nail product market fit with clear Jobs‑To‑Be‑Done]]></title>
            <link>https://growth.design/case-studies/letterboxd-jobs-to-be-done</link>
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            <pubDate>Sun, 21 Jan 2024 05:00:00 GMT</pubDate>
            <description><![CDATA[Learn how Letterboxd could significantly improve their app onboarding and retention by focusing on their customers' jobs-to-be-done.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[Spotify Wrapped: 6 psychology principles that make it go viral every year]]></title>
            <link>https://growth.design/case-studies/spotify-wrapped-psychology</link>
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            <pubDate>Tue, 19 Dec 2023 05:00:00 GMT</pubDate>
            <description><![CDATA[Learn how Spotify uses psychology to create one of the most anticipated yearly events in the music industry.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[The psychology of Temu’s casino‑like shopping UX]]></title>
            <link>https://growth.design/case-studies/temu-onboarding-psychology</link>
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            <pubDate>Mon, 20 Nov 2023 05:00:00 GMT</pubDate>
            <description><![CDATA[Learn how the new #1 App on the App Store uses psychology to promote wasteful consumerism during onboarding.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[GoDaddy: How to improve checkout flows ethically]]></title>
            <link>https://growth.design/case-studies/godaddy-checkout-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/godaddy-checkout-ux</guid>
            <pubDate>Tue, 07 Nov 2023 15:00:00 GMT</pubDate>
            <description><![CDATA[Learn how GoDaddy uses unethical tactics to upsell people and how you can improve your checkout user experience without relying on these.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[The psychology behind highly effective landing pages]]></title>
            <link>https://growth.design/case-studies/landing-page-ux-psychology</link>
            <guid isPermaLink="false">https://growth.design/case-studies/landing-page-ux-psychology</guid>
            <pubDate>Mon, 11 Sep 2023 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn what mistakes to avoid when creating landing pages and how to design highly effective ones using psychology. ]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[Apple vs Meta Threads: The Illusion of Privacy]]></title>
            <link>https://growth.design/case-studies/apple-privacy-policy</link>
            <guid isPermaLink="false">https://growth.design/case-studies/apple-privacy-policy</guid>
            <pubDate>Mon, 04 Sep 2023 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn how Apple and Meta use psychology and UX to collect your data while creating an illusion of privacy.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Beehiiv subscription: 5 small UX mistakes that make a BIG difference]]></title>
            <link>https://growth.design/case-studies/beehiiv-newsletter-subscription-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/beehiiv-newsletter-subscription-ux</guid>
            <pubDate>Mon, 17 Jul 2023 04:00:00 GMT</pubDate>
            <description><![CDATA[Learn how Beehiiv can fix its newsletter subscription UX with 6 psychology principles and 1 tactic that can drastically improve any customer’s journey.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Revenue</category>
        </item>
        <item>
            <title><![CDATA[Quiz: Find 4 psychology principles used in Shortform's offboarding]]></title>
            <link>https://growth.design/case-studies/shortform-offboarding-quiz</link>
            <guid isPermaLink="false">https://growth.design/case-studies/shortform-offboarding-quiz</guid>
            <pubDate>Mon, 29 May 2023 04:00:00 GMT</pubDate>
            <description><![CDATA[Sharpen your product skills and find the 4 psychology principles used in Shortform's offboarding.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[The Search War: Bing AI Chat vs. Google]]></title>
            <link>https://growth.design/case-studies/new-bing-ai-ep2</link>
            <guid isPermaLink="false">https://growth.design/case-studies/new-bing-ai-ep2</guid>
            <pubDate>Wed, 05 Apr 2023 04:00:00 GMT</pubDate>
            <description><![CDATA[This case study shows two onboarding mistakes that could cost Bing's new AI market shares. You'll also learn why "closing the gap" between intent and solution is the holy grail of product design.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[The Psychology Behind Loom's Explosive Growth]]></title>
            <link>https://growth.design/case-studies/loom-psychology</link>
            <guid isPermaLink="false">https://growth.design/case-studies/loom-psychology</guid>
            <pubDate>Tue, 21 Mar 2023 15:00:00 GMT</pubDate>
            <description><![CDATA[Learn the 7 psychology principles that helped Loom to grow from zero to tech unicorn in record time.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
            <category>Referral</category>
        </item>
        <item>
            <title><![CDATA[Episode 1: Can Bing's new AI search challenge Google? ]]></title>
            <link>https://growth.design/case-studies/new-bing-ai-ep1</link>
            <guid isPermaLink="false">https://growth.design/case-studies/new-bing-ai-ep1</guid>
            <pubDate>Tue, 21 Feb 2023 05:00:00 GMT</pubDate>
            <description><![CDATA[This onboarding case study shows how Bing's new AI chat experience could be improved. You'll also learn key adoption strategies that can increase engagement.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[Typeform: How to offboard users the right way]]></title>
            <link>https://growth.design/case-studies/typeform-offboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/typeform-offboarding</guid>
            <pubDate>Tue, 30 Aug 2022 04:00:00 GMT</pubDate>
            <description><![CDATA[This offboarding case study shows how Typeform's cancellation experience could be improved. You'll also learn a key retention strategy that can reduce churn.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[How to increase signup confirmation rates with Sniper Links]]></title>
            <link>https://growth.design/case-studies/sniper-link</link>
            <guid isPermaLink="false">https://growth.design/case-studies/sniper-link</guid>
            <pubDate>Mon, 15 Aug 2022 04:00:00 GMT</pubDate>
            <description><![CDATA[This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[Tech ethics: If cookie consent prompts were honest…]]></title>
            <link>https://growth.design/case-studies/cookie-consent-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/cookie-consent-ux</guid>
            <pubDate>Mon, 18 Jul 2022 04:00:00 GMT</pubDate>
            <description><![CDATA[This case study shows how a cookie consent prompt went over the ethical line.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Amber Alert Redesign: 5 UX Improvements That Could Save Lives]]></title>
            <link>https://growth.design/case-studies/amber-alert-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/amber-alert-ux</guid>
            <pubDate>Tue, 12 Jul 2022 04:00:00 GMT</pubDate>
            <description><![CDATA[This case study shows an Amber alert redesign that could help save more lives by applying 5 user experience improvements to emergency alerts.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[Google: How to increase feature adoption the right way]]></title>
            <link>https://growth.design/case-studies/google-feature-adoption</link>
            <guid isPermaLink="false">https://growth.design/case-studies/google-feature-adoption</guid>
            <pubDate>Thu, 02 Jun 2022 04:00:00 GMT</pubDate>
            <description><![CDATA[This case study shows you Google's feature adoption strategy. Learn how to maximize new product releases with these 5 key principles.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
        </item>
        <item>
            <title><![CDATA[How Linkedin Increased Notification Opt-in Rates by 500%]]></title>
            <link>https://growth.design/case-studies/linkedin-retention-triggers</link>
            <guid isPermaLink="false">https://growth.design/case-studies/linkedin-retention-triggers</guid>
            <pubDate>Wed, 25 May 2022 16:30:00 GMT</pubDate>
            <description><![CDATA[This user retention case study shows the problem with most notifications and how Linkedin reframed their prompts to reengage 5x more users.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
        </item>
        <item>
            <title><![CDATA[The Psychology of Advertising: Why this ad made me stop scrolling]]></title>
            <link>https://growth.design/case-studies/balance-psychology</link>
            <guid isPermaLink="false">https://growth.design/case-studies/balance-psychology</guid>
            <pubDate>Sun, 01 May 2022 04:00:00 GMT</pubDate>
            <description><![CDATA[Ads are everywhere, so our brain blocks them... except a few. This case study uncovers why some ads work better than others using psychology.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[The Ugly Truth About Net Promoter Score Surveys]]></title>
            <link>https://growth.design/case-studies/nps-surveys</link>
            <guid isPermaLink="false">https://growth.design/case-studies/nps-surveys</guid>
            <pubDate>Mon, 04 Apr 2022 04:00:00 GMT</pubDate>
            <description><![CDATA[This story shows the problem with most NPS surveys. Learn how to increase the response rate of your surveys and get better customer insights.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
        </item>
        <item>
            <title><![CDATA[The Psychology Behind Amazon's Purchase Experience]]></title>
            <link>https://growth.design/case-studies/amazon-purchase-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/amazon-purchase-ux</guid>
            <pubDate>Sun, 30 Jan 2022 08:33:00 GMT</pubDate>
            <description><![CDATA[Every screen in the Amazon app is a masterclass in psychology (for better or worse) especially their purchase experience. ]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[One Simple Psychology Framework To Improve Your Onboarding]]></title>
            <link>https://growth.design/case-studies/blinkist-user-onboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/blinkist-user-onboarding</guid>
            <pubDate>Thu, 13 Jan 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[This case study shows how Blinkist onboards new users and how one simple psychology framework could to improve your user onboarding (and retention).]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Onboarding</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[How Blinkist Increased Trial Conversions by 23% (Ethically)]]></title>
            <link>https://growth.design/case-studies/trial-paywall-challenge</link>
            <guid isPermaLink="false">https://growth.design/case-studies/trial-paywall-challenge</guid>
            <pubDate>Wed, 15 Dec 2021 20:00:00 GMT</pubDate>
            <description><![CDATA[This step-by-step case study shows you how to design a high-converting paywall (freemium or trial) without relying on unethical dark patterns or shady tactics.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Revenue</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[YouTube’s Attempt To Solve The Paradox of Choice]]></title>
            <link>https://growth.design/case-studies/youtube-user-retention</link>
            <guid isPermaLink="false">https://growth.design/case-studies/youtube-user-retention</guid>
            <pubDate>Sat, 06 Nov 2021 15:00:00 GMT</pubDate>
            <description><![CDATA[This case study digs into the psychology behind YouTube's recent attempt to solve its user retention challenges (and monetization!). It'll show you why knowing which psychology principles to apply and when is key.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[Adobe: The Psychology of User Offboarding]]></title>
            <link>https://growth.design/case-studies/adobe-cancel-subscription</link>
            <guid isPermaLink="false">https://growth.design/case-studies/adobe-cancel-subscription</guid>
            <pubDate>Mon, 23 Aug 2021 13:00:00 GMT</pubDate>
            <description><![CDATA[Discover the user offboarding tactics used by Adobe and how to design a great subscription cancellation flows without relying on unethical dark patterns.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Most Popular</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Signal: How To Ethically Boost Your Revenues]]></title>
            <link>https://growth.design/case-studies/signal-revenue</link>
            <guid isPermaLink="false">https://growth.design/case-studies/signal-revenue</guid>
            <pubDate>Tue, 27 Jul 2021 15:55:00 GMT</pubDate>
            <description><![CDATA[In this case study, we look at how simple psychological & UX strategies can help the messaging app, Signal, boost its revenues ethically.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Chrome vs Brave: How To Use Ethical Design To Win Customers]]></title>
            <link>https://growth.design/case-studies/brave-browser-onboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/brave-browser-onboarding</guid>
            <pubDate>Mon, 14 Jun 2021 04:22:00 GMT</pubDate>
            <description><![CDATA[Learn how Brave uses ethical design as their competitive advantage, and how they include it in their onboarding and user retention strategy.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Onboarding</category>
            <category>Most Popular</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[The Psychology of Clubhouse’s User Retention (...and churn)]]></title>
            <link>https://growth.design/case-studies/clubhouse-user-retention</link>
            <guid isPermaLink="false">https://growth.design/case-studies/clubhouse-user-retention</guid>
            <pubDate>Tue, 04 May 2021 01:40:00 GMT</pubDate>
            <description><![CDATA[Clubhouse's growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Most Popular</category>
        </item>
        <item>
            <title><![CDATA[The Scary Future Of Instagram]]></title>
            <link>https://growth.design/case-studies/instagram-monetization</link>
            <guid isPermaLink="false">https://growth.design/case-studies/instagram-monetization</guid>
            <pubDate>Mon, 25 Jan 2021 05:05:00 GMT</pubDate>
            <description><![CDATA[Instagram's vision to share our world through beautiful photos is a thing of the past. Ethical dilemmas are blatant and need our utmost attention.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Most Popular</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[The Psychology of Misinformation on Facebook]]></title>
            <link>https://growth.design/case-studies/facebook-misinformation</link>
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            <pubDate>Thu, 22 Oct 2020 05:09:00 GMT</pubDate>
            <description><![CDATA[This case study shows you the psychological principles that make people spread misinformation on social media (and how that could be improved).]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Psychology</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[The Psychology Behind TikTok's Addictive Feed]]></title>
            <link>https://growth.design/case-studies/tiktok-feed-psychology</link>
            <guid isPermaLink="false">https://growth.design/case-studies/tiktok-feed-psychology</guid>
            <pubDate>Wed, 23 Sep 2020 07:33:00 GMT</pubDate>
            <description><![CDATA[This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane).]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Onboarding</category>
            <category>Most Popular</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[How To Properly Apply Jobs-To-Be-Done To User Onboarding]]></title>
            <link>https://growth.design/case-studies/headspace-user-onboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/headspace-user-onboarding</guid>
            <pubDate>Sun, 02 Aug 2020 07:33:00 GMT</pubDate>
            <description><![CDATA[Jobs-to-be-done are often misused (or not at all!) This case study shows you the critical impact it can have on headspace user onboarding.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[How To Notify Users Without Being Spammy]]></title>
            <link>https://growth.design/case-studies/lifecycle-email-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/lifecycle-email-ux</guid>
            <pubDate>Wed, 17 Jun 2020 04:13:00 GMT</pubDate>
            <description><![CDATA[Writing engaging lifecycle emails is tough, considering an average person gets 121 emails/day. Make sure you respect people's inboxes with this technique!]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
        </item>
        <item>
            <title><![CDATA[User Onboarding: Is HEY Email Worth It?]]></title>
            <link>https://growth.design/case-studies/hey-user-onboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/hey-user-onboarding</guid>
            <pubDate>Sun, 14 Jun 2020 07:34:00 GMT</pubDate>
            <description><![CDATA[The founders at Basecamp thought it was time to give emails a renewed experience with HEY. Let's look at their user onboarding!]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[7 Product Team Pitfalls You Should Avoid]]></title>
            <link>https://growth.design/case-studies/product-team-pitfalls</link>
            <guid isPermaLink="false">https://growth.design/case-studies/product-team-pitfalls</guid>
            <pubDate>Wed, 27 May 2020 07:33:00 GMT</pubDate>
            <description><![CDATA[After talking with thousands of product teams, we've discovered seven wide-spread pitfalls that slow teams down and impact product quality. Check it out!]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[How Tinder Converts 8% Of Singles Into Customers In Less Than 15min.]]></title>
            <link>https://growth.design/case-studies/tinder-monetization</link>
            <guid isPermaLink="false">https://growth.design/case-studies/tinder-monetization</guid>
            <pubDate>Thu, 07 May 2020 07:33:00 GMT</pubDate>
            <description><![CDATA[Discover how Tinder not only changed the way singles meet but also how they were able to make $1.2B in revenues in 2019 alone.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Most Popular</category>
        </item>
        <item>
            <title><![CDATA[Coronavirus Dashboard UX: How Design Impacts Your Perception]]></title>
            <link>https://growth.design/case-studies/coronavirus-dashboard-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/coronavirus-dashboard-ux</guid>
            <pubDate>Thu, 12 Mar 2020 07:33:00 GMT</pubDate>
            <description><![CDATA[Dashboard design can greatly influence our perception of the coronavirus. Discover the strategies to make your visuals communicate the right information.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[How Morning Brew Grew To 1.5 Million Subs In 5 Years]]></title>
            <link>https://growth.design/case-studies/morning-brew-newsletter-retention</link>
            <guid isPermaLink="false">https://growth.design/case-studies/morning-brew-newsletter-retention</guid>
            <pubDate>Tue, 21 Jan 2020 17:45:00 GMT</pubDate>
            <description><![CDATA[Discover how Morning Brew built an empire of millions of newsletter subscribers thanks to top quality content and great user retention strategies.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Referral</category>
        </item>
        <item>
            <title><![CDATA[Uber Eats: How To Ethically Use Scarcity To Increase Sales]]></title>
            <link>https://growth.design/case-studies/uber-eats-scarcity</link>
            <guid isPermaLink="false">https://growth.design/case-studies/uber-eats-scarcity</guid>
            <pubDate>Wed, 11 Dec 2019 15:59:00 GMT</pubDate>
            <description><![CDATA[Scarcity is often associated to dark patterns. But this interactive case study will show you how to use this powerful psychological bias positively.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Airbnb: How To Reduce Churn With Personalization]]></title>
            <link>https://growth.design/case-studies/airbnb-personalization</link>
            <guid isPermaLink="false">https://growth.design/case-studies/airbnb-personalization</guid>
            <pubDate>Wed, 20 Nov 2019 08:33:00 GMT</pubDate>
            <description><![CDATA[See how Airbnb compares to alternative booking apps when it comes to personalization. Learn how to apply this to your product to reduce user churn.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Psychology</category>
        </item>
        <item>
            <title><![CDATA[6 Ways Mario Kart Tour Triggers You Into Gambling Your Money]]></title>
            <link>https://growth.design/case-studies/mario-kart-revenue-model</link>
            <guid isPermaLink="false">https://growth.design/case-studies/mario-kart-revenue-model</guid>
            <pubDate>Wed, 23 Oct 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[Learn how psychological biases are used to trick players into gambling money in the new Mario Kart Tour game, raising ethical questions.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Revenue</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Strava: 7 Strategies To Convert More Freemium Users]]></title>
            <link>https://growth.design/case-studies/strava-freemium-conversion</link>
            <guid isPermaLink="false">https://growth.design/case-studies/strava-freemium-conversion</guid>
            <pubDate>Wed, 25 Sep 2019 14:46:00 GMT</pubDate>
            <description><![CDATA[Strava's growth has been driven by a freemium business model. Let's see how they convert freemium users and how they can improve with growth design ideas.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Revenue</category>
        </item>
        <item>
            <title><![CDATA[How Hopper Perfectly Nails Permission Requests UX]]></title>
            <link>https://growth.design/case-studies/hopper-permission-requests-ux</link>
            <guid isPermaLink="false">https://growth.design/case-studies/hopper-permission-requests-ux</guid>
            <pubDate>Wed, 28 Aug 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[Learn the best ways to ask your users for permission requests during their onboarding, so that users gladly accept them. Timing and Context is everything!]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[9 Ways To Boost SaaS Revenues With A Better Upgrade UX]]></title>
            <link>https://growth.design/case-studies/zapier-upgrade</link>
            <guid isPermaLink="false">https://growth.design/case-studies/zapier-upgrade</guid>
            <pubDate>Wed, 14 Aug 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[This Zapier case study cover 9 tips to increase your revenues while crafting a better upgrade experience for your customers.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Revenue</category>
        </item>
        <item>
            <title><![CDATA[Superhuman's Secret 1-on-1 Onboarding Revealed]]></title>
            <link>https://growth.design/case-studies/superhuman-user-onboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/superhuman-user-onboarding</guid>
            <pubDate>Wed, 31 Jul 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at their unique 1-on-1 user onboarding tactics.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[Trello User Onboarding: 7 Tactics To Inspire You]]></title>
            <link>https://growth.design/case-studies/trello-user-onboarding</link>
            <guid isPermaLink="false">https://growth.design/case-studies/trello-user-onboarding</guid>
            <pubDate>Wed, 17 Jul 2019 06:39:00 GMT</pubDate>
            <description><![CDATA[Discover Trello's 7 user onboarding tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[5 Deadly Onboarding Mistakes You Should Avoid]]></title>
            <link>https://growth.design/case-studies/5-product-onboarding-mistakes-to-avoid</link>
            <guid isPermaLink="false">https://growth.design/case-studies/5-product-onboarding-mistakes-to-avoid</guid>
            <pubDate>Wed, 03 Jul 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[When things go south... Erase & Restart! Make sure you ban these 💀5 deadly onboarding mistakes from your product right away. Enjoy this growth case study!]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Onboarding</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Duolingo's User Retention: 8 Tactics Tested On 300 Million Users]]></title>
            <link>https://growth.design/case-studies/duolingo-user-retention</link>
            <guid isPermaLink="false">https://growth.design/case-studies/duolingo-user-retention</guid>
            <pubDate>Wed, 19 Jun 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.]]></description>
            <author>dan.benoni@growth.design (Dan Benoni)</author>
            <category>Retention</category>
            <category>Ethics</category>
        </item>
        <item>
            <title><![CDATA[Calm Referral Strategy: Drive Viral Growth With Simple Rewards]]></title>
            <link>https://growth.design/case-studies/calm-growth-referral-tactics</link>
            <guid isPermaLink="false">https://growth.design/case-studies/calm-growth-referral-tactics</guid>
            <pubDate>Thu, 23 May 2019 07:19:00 GMT</pubDate>
            <description><![CDATA[Calm is trying to democratize meditation, and they're doing it with seamless referral tactics. Discover all their tricks in this growth case study!]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Referral</category>
        </item>
        <item>
            <title><![CDATA[Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 2)]]></title>
            <link>https://growth.design/case-studies/spotify-vs-apple-podcast-ep2</link>
            <guid isPermaLink="false">https://growth.design/case-studies/spotify-vs-apple-podcast-ep2</guid>
            <pubDate>Wed, 08 May 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[In this growth case study, we're taking an in-depth look at how Spotify is betting on podcasts to win over Apple Users with two major acquisitions.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Onboarding</category>
        </item>
        <item>
            <title><![CDATA[Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 1)]]></title>
            <link>https://growth.design/case-studies/spotify-vs-apple-analysis</link>
            <guid isPermaLink="false">https://growth.design/case-studies/spotify-vs-apple-analysis</guid>
            <pubDate>Tue, 23 Apr 2019 07:33:00 GMT</pubDate>
            <description><![CDATA[This growth case study shows you exactly how Spotify is betting on podcasts to win over Apple users with two major acquisitions.]]></description>
            <author>louis@growth.design (Louis-Xavier Lavallée)</author>
            <category>Retention</category>
            <category>Onboarding</category>
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