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Summary
The better you understand the the core psychological drivers of the people using your product, the better you can supercharge your product & your growth.
That’s why we recorded this podcast in Boston with Matt Bilotti from Drift. We talked through 8 foundational principles of psychology in products:
- 🎯 Why those principles are essentials
- 🖼 #1: Mental Model
- 👀 #2: Social Proof
- 🔥 #3: External vs Internal Triggers
- 🌱 #4: Priming
- 🌋 #5: Peak-end Rule
- 👨👩👧👦 #6: Familiarity Bias
- 💛 #7: Endowment Effect
- 💀 #8: Dark Patterns
- 🎁 Free bonus
For each of the 8 psychological principles, you’ll get:
- Definition of each principle (in simple terms)
- Examples of how some of the best product companies are using them
- Suggestions for how you can use them in your own product to craft better experiences
Enjoy!
Resources Mentioned:
- Growth.Design’s Library of Case Studies
- Trello’s background customization prompt
- Calm home screen
- Social Proof: 7 Practical Examples For Product Teams
- Duolingo’s notification auto-pause
- Superhuman’s lifecycle emails
- Zapier’s payment confirmation confettis
- Snapchat redesign backlash
- Manipulink dark pattern
- Bonus cheatsheet summary
Highlighted Quotes
We tend to be so wrapped up in the growth tactics. Sometimes we should just slow down and think: what’s the foundational principle that’s going to make this work?Matt Bilotti
Customer experience is the next frontier for all product companies. That’s why we started Growth.Design—to help product teams build better experiences for their customers.Louis-Xavier Lavallee
We can’t just look at short-term metric improvements. We need to understand the long-term impact of how our customers will talk about us.Dan Benoni
Bonus
Enjoyed this episode?
Which psychological principle is most relevant for you?
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