Want more detailed instructions on how to implement the Sniper Link Technique?

You’re in the right spot.

Let’s dive right in.

Now here’s how to implement a “Sniper Link.”

For the sake of this example, let’s say you work for Trello and you want to improve their email confirmation rate for Gmail users. Here are the three steps you’d follow:

  1. 🎯 SCOPE:

    • Open a Gmail inbox in a browser tab
    • Search for from:@trello.com in:anywhere. This will only bring up the emails from your company domain, even if they were in a spam folder.
    • The URL in your browser tab will now be: https://mail.google.com/mail/u/0/#search/from%3A%40trello.com+in%3Aanywhere. Note your link for later.
  2. 👁 IDENTIFY:

    When a user signs up, identify the email server associated with their address. You can do that in three different ways:

    1. Simple Parsing (Easy. Least Accurate.)

      If most of your users’ email aren’t branded, a simple line of code could easily just parse the domain (e.g. you can safely assume that dan@gmail.com uses Gmail!).

      The only problem is that unless you’re a B2C app, most signup emails will likely be branded (e.g. dan.benoni@growth.design). In that case, you’ll need to use one of the two following techniques:
    2. Clearbit (Intermediate)

      Pass the email to Clearbit’s API, and they’ll return a field named company_tech that contains values like google_apps or outlook, etc)
    3. Programmatically (Advanced. Most Accurate.)

      A developer could create some code that automatically looks up the email server information of new signups.
  3. 🔗 LINK:

    • On your “Please validate your email” confirmation page, avoid just passively writing “Go to your inbox”.
    • Instead—based on the email service identified in Step #2—you can now dynamically use the proper link to get people straight to your confirmation email (URL from Step #1).
    • You can even adjust the label of the button to make it clear (e.g. View directly in Gmail, Use Gmail Magic Link, etc.)

Tadaaa! Now people will land directly on your email without being distracted.

NOTE: this works for Gmail and Yahoo, but Outlook doesn’t support search parameters in URLs unfortunately.