Case studies
Mental Models: Why expectations drive user behaviors
4 min
Mental Models
Zeigarnik Effect: Why it's hard to leave things incomplete
3 min
Zeigarnik Effect
Typeform: How to offboard users the right way
6 min
Typeform offboarding
How to increase signup confirmation rates with Sniper Links
3 min
Email confirmation UX
Labor Perception Bias: Why faster isn't always better
2 min
Labor perception bias
Tech ethics: If cookie consent prompts were honest…
3 min
Cookie consent
Amber Alert Redesign: 5 UX Improvements That Could Save Lives
5 min
Amber alerts UX
Google: How to increase feature adoption the right way
3 min
Google feature adoption
How Linkedin Increased Notification Opt-in Rates by 500%
3 min
Linkedin notifications
The Psychology of Advertising: Why this ad made me stop scrolling
5 min
Advertising psychology
The Ugly Truth About Net Promoter Score Surveys
4 min
Net promoter surveys
The Psychology Behind Amazon's Purchase Experience
5 min
Amazon purchase UX
One Simple Psychology Framework To Improve Your Onboarding
5 min
Blinkist onboarding
How Blinkist Increased Trial Conversions by 23% (Ethically)
4 min
Trial paywall optimization
YouTube’s Attempt To Solve The Paradox of Choice
5 min
Youtube retention
Adobe: The Psychology of User Offboarding
5 min
Adobe offboarding
Signal: How To Ethically Boost Your Revenues
6 min
Signal monetization
Chrome vs Brave: How To Use Ethical Design To Win Customers
5 min
Brave onboarding
The Psychology of Clubhouse’s User Retention (...and churn)
9 min
Clubhouse retention
The Scary Future Of Instagram
5 min
Instagram monetization
The Psychology of Misinformation on Facebook
4 min
Facebook misinformation
The Psychology Behind TikTok's Addictive Feed
5 min
Tiktok feed psychology
How To Properly Apply Jobs-To-Be-Done To User Onboarding
7 min
Headspace onboarding
How To Notify Users Without Being Spammy
2 min
Lifecycle emails
User Onboarding: Is HEY Email Worth It?
7 min
Hey onboarding
7 Product Team Pitfalls You Should Avoid
5 min
Product team pitfalls
How Tinder Converts 8% Of Singles Into Customers In Less Than 15min.
10 min
Tinder monetization
Coronavirus Dashboard UX: How Design Impacts Your Perception
4 min
COVID dashboard UX
How Morning Brew Grew To 1.5 Million Subs In 5 Years
7 min
Morning Brew retention
Uber Eats: How To Ethically Use Scarcity To Increase Sales
6 min
Uber Eats retention
Airbnb: How To Reduce Churn With Personalization
5 min
Airbnb personalization
6 Ways Mario Kart Tour Triggers You Into Gambling Your Money
8 min
Mario Kart monetization
Strava: 7 Strategies To Convert More Freemium Users
7 min
Strava monetization
Tesla: How To Grow Through Word-of-Mouth
5 min
Tesla charging UX
How Hopper Perfectly Nails Permission Requests UX
8 min
Hopper onboarding
9 Ways To Boost SaaS Revenues With A Better Upgrade UX
5 min
Zapier monetization
Superhuman's Secret 1-on-1 Onboarding Revealed
9 min
Superhuman onboarding
Trello User Onboarding: 7 Tactics To Inspire You
5 min
Trello onboarding
5 Deadly Onboarding Mistakes You Should Avoid
3 min
Sleepzy onboarding
Duolingo's User Retention: 8 Tactics Tested On 300 Million Users
5 min
Duolingo retention
Calm Referral Strategy: Drive Viral Growth With Simple Rewards
12 min
Calm referrals
Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 2)
12 min
Spotify onboarding
Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 1)
12 min
Spotify vs Apple