This week, I finally obtained my Product Psychology Masterclass certification from Growth.Design 🤗 Thank you Dan Benoni and Louis-Xavier Lavallée for creating this awesome resource! I loved the content and especially the delivery of this course, and you can clearly tell that Dan and Louis are practicing what they preach in their design.

I’m happy to say that I’m coming out of this course having improved my ability to design better products and better user experiences 😊 I’m grateful to MTL NewTech for helping me access this course!

I highly recommend this for anyone in UX, product, or design interested in learning how to better put the needs of users first 🌈

Just got certified in Product Psychology!

5 modules, 5 weeks and a final exam! 🤓 I highly recommended Growth.Design’s Product Psychology Masterclass to anyone working in product… not only designers!

This course is so good because it simplifies frameworks, tools, models and methods, making them easy to understand and 100% actionable.

Thank you Dan Benoni and Louis-Xavier Lavallée for putting this course together... it’s the most unique and engaging self-paced learning experience I’ve ever gone through.

Shout out to Dan Benoni and Louis-Xavier Lavallée of Growth.Design for putting such an interesting course together in such a fun format. (like their case studies in comic format). Learned a lot → On to practice!

P.s. I really recommend this study to anyone in the product design field - not only designers. New courses start January 22, 2024.

P.p.s. I have no shares in this, I just really enjoyed it. Thanks for making this possible Triple | Full-service Digital Agency!

Just got certified in Product Psychology! 🎉

Over the past year, one of my main goals was to boost my grasp of human behavior, and to deep dive into cognitive psychology so I have a better understanding of who I am designing for.

The Product Psychology Masterclass by Growth.Design has been a game-changer for me. The use of comics to display lessons was brilliant and made learning so much fun. The practice and apply sections were super helpful, allowing me to apply my learnings and strengthen my new knowledge. I’ve also enjoyed all the additional resources provided throughout the course.

I want to give a big shoutout to Dan Benoni and Louis-Xavier Lavallée for creating this amazing learning experience, and helping me and many other graduates gain invaluable skills in visual storytelling, behavior mapping, improving journeys, ethical design, and many more. And most importantly providing multiple amazing frameworks and mental models that are extremely helpful in my day-to-day tasks. 🚀

Finally, I’m super grateful for Malwarebytes for always investing in my development and growth.

✨ Success doesn’t come from more data – but from understanding the people behind it. ✨

We all want users to click, buy, sign up. But why do they do it – or not? Data alone doesn’t always give us the answer. To do this, we have to go deeper: into the psychology of user decisions.

That’s why I completed Growth.Design’s Product Psychology Masterclass – and wow, what a gamechanger! 🎓💡

Thanks to Dan Benoni & Louis-Xavier Lavallée for this great course! 🙌

Here are the 5 biggest learnings I implement directly for my clients:

🔍 1. Users don’t act logically – but emotionally.
We think in stories, not numbers. If you understand this, you build products that really inspire.

🧠 2. There are 4 mental phases of every user journey.
Every interaction follows a psychological structure – and those who know the sticking points can break down barriers in a targeted manner.

🎯 3. Not every optimization is worth the same.
The biggest lever is often in the most emotional moments of a journey. This is where it is decided whether users drop out or stay.

🗣️ 4. CRO is not number bingo – it’s about persuasion.
Data and psychology are strong, but only if we can clearly communicate them to stakeholders.

⚖️ 5. Ethics is not an option – it is a duty.
Good UX takes users further instead of manipulating them. Clear frameworks help to build trust in the long term.

What does this mean for my customers? Even deeper, psychologically based optimization strategies that not only push the conversion rate, but also strengthen real user relationships.